How Norton LifeLock Global CMO Ty Shay Tackles Cybersecurity through Performance Storytelling

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

“I have a really weird background for a marketer…” As I sat with Ty Shay, hearing about his career path—from Wall Street to P&G to launching Hotwire.com to now, Global CMO for one of the largest Cybersecurity companies in the world—I was reminded that sometimes taking the not-so-obvious path gets you to exactly where you should be.

On this episode, Ty and I discuss the challenge of balancing the art of telling effective brand stories with the measurement science of customer engagement – something he refers to as “performance storytelling”.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in