Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
“I have a really weird background for a marketer…” As I sat with Ty Shay, hearing about his career path—from Wall Street to P&G to launching Hotwire.com to now, Global CMO for one of the largest Cybersecurity companies in the world—I was reminded that sometimes taking the not-so-obvious path gets you to exactly where you should be.
On this episode, Ty and I discuss the challenge of balancing the art of telling effective brand stories with the measurement science of customer engagement – something he refers to as “performance storytelling”.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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