How McDonald's Social Media Director Uses Brand Power for the Greater Good

Guillaume Huin explores how brands keep pushing on their identity quest and more

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Closing in on eleven years at McDonald’s, Guillaume Huin has climbed within the company to now be their Social Media Director of Brand Content and Engagement. A lover of literature and philosophy, Guillaume shares with us how meeting with consumers taught him everything he needs to know.

Discover his decade’s worth of work, how they’re innovating on social by going back to their roots, and why using the power of the brand for the greater good should be in every marketer’s agenda.

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