How Mastercard's Chief People Officer Builds Bridges Between Marketing and HR

Michael Fraccaro encourages CMOs to have a point of view and embrace the new and different

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

What is a Chief People Officer? According to Mastercard’s Michael Fraccaro, the role encapsulates everything to do with people. The brand intentionally made a change a few years prior to move it away from the human resources (HR) function to the people and capability function. He is responsible for all HR functions globally, including driving cultural transformation, building leadership capability and creating a company that is “most valued to work for.”   

When the pandemic began last year, Michael and his team pivoted quickly to focus on people working remotely, but also ensure that Mastercard had the technology and, more importantly, the employee experiences that reflected their culture and brand. 

On a



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in