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As part of the Adweek Sustainability Playbook, Liquid Death Mountain Water Co-founder and CEO Mike Cessario shares his play on how the brand takes an untraditional tone to make their sustainability messaging resonate with millions and generate thousands in earned media.
THE CHALLENGE
Make doing good feel as fun as doing something bad.
Engage/entertain
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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