Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
As part of the Adweek Sustainability Playbook, Kellogg VP and Chief Sustainability Officer Amy Senter shares her play on how to how the world’s leading cereal company is working closely on partnerships with farmers at the local level and NGOs to share their sustainability efforts and impact.
THE CHALLENGE
The Kellogg Company is the world’s leading cereal company and one of the largest snack companies in the world.
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