How Jebbit Is Changing The Way Brands Collect First-Party Data

With consumers’ trust in brands declining to not-so-surprising lows, marketers need to be smart (and crafty) about how they get and use customer data. Enter Jebbit. Co-founder Jonathan Lacoste first started the data-tech company in college with now co-founder Tom Coburn and has since helped brands like and Express gain invaluable first-party data from the modern-day consumer. Read on to see how these ‘declared’ insights are the new data gold and how brands can take advantage.

@heidefaith Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.