How Hilton’s Vanessa Sain-Dieguez Uses Digital and Social Strategy to Modernize HR

Two years ago, Nadine Dietz wrote a piece on The New Breed of HR where she noted that “HR leaders are people marketers.” More and more, we’re seeing the lines between the HR and Marketing functions blur together in unexpected ways.  So what happens when HR recruiting meets a savvy social media strategy? Vanessa Sain-Dieguez, Sr. Director of HR Digital Strategy for Hilton, is leading the charge to use the power of EGC (employee-generated content) to amplify employee stories and drive tangible results for both recruitment and engagement. Here, Vanessa shares more about the hospitality industry’s first-ever dedicated employee takeover account, why finding balance is a must, and the two words she lives by.

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@heidepalermo heide.palermo@adweek.com Heide is the vp, head of community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers.