How Eli Lilly and Company Cracked an Inclusive Approach in Health Communications
Chief Media Officer Lina Polimeni shares why it is critical to acknowledge cultural nuances when serving different communities
By Amy Woodbridge
May 4, 2021
As part of the Adweek Sustainability Playbook, Eli Lilly and Company’s Chief Media Officer Lina Polimeni shares her play on how to create the most compelling communications through a deep understanding of your consumer.
Amy is a Senior Marketing Leader, Brand Marketer, and 2020 Adweek Executive Mentee.