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As part of the CMO Reboot Playbook: Activating Brand Purpose, Encantos’ Chief Executive Officer and Co-Founder Steven Wolfe Pereira discusses the concept of ikigai (“one’s reason for being”) and how he used it as a driving force to focus his company on the sustainability of people.
Check out more plays from top CMOs and brand leaders here.
This transcript has been edited by Adweek and may not reflect the audio-recording exactly.
THE CHALLENGE
What is sustainability? Wikipedia’s definition says it is the ability to exist constantly. A
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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