As part of the CMO Reboot Playbook: Activating Brand Purpose, Encantos’ Chief Executive Officer and Co-Founder Steven Wolfe Pereira discusses the concept of ikigai (“one’s reason for being”) and how he used it as a driving force to focus his company on the sustainability of people.
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This transcript has been edited by Adweek and may not reflect the audio-recording exactly.
What is sustainability? Wikipedia’s definition says it is the ability to exist constantly. A