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This past year undoubtedly saw a lot of innovation and technological advancement. Now, as the world returns to “normal,” the question that many brand leaders are asking themselves—how do we keep this momentum going and leverage this year’s ingenuity and strategic learnings rather than file them away and return to playing it safe?
For major e-commerce retailer StockX and leading American bridal store chain David’s Bridal, this ingenuity is nowhere near being filed into the archives.