How Adebayo Owosina left DDB Nigeria to Create his Dream Agency

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Once you land a gig at the most prestigious creative agency your country has to offer, how do you level up? If you’re Adebayo Owosina, you start your own.

Joined by special guest host Osayi Lasisi, a leader in growth marketing strategy, Bayo tells us about his journey from medical student to Founder & Creative Director of his own agency in Nigeria, The Hook.

Rejecting the idea of ‘business as usual’ from the start of his career, Bayo has made it this far by being distinctly himself in every situation he’s found himself in and setting the sky not just as the limit, but his starting point.

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