Hims CMO Talks Confident Optimism and Experimenting Beyond “Scroll Culture”

From Pandora to Lyft to now Hims, Melissa Waters has a knack for marketing high-adoption, digitally-native brands. And in her role as Hims CMO, Melissa is not only focused on the growth of the brand – connecting people with doctors and healthcare products online – but also blazing new paths in the nearly $40 billion telehealth space. We talked with Melissa about what’s next for Hims, how they reach consumers offline and what it takes to grow leaps and bounds in the world of start-ups.

@heidefaith heide.palermo@adweek.com Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.