Hims CMO Talks Confident Optimism and Experimenting Beyond “Scroll Culture”

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From Pandora to Lyft to now Hims, Melissa Waters has a knack for marketing high-adoption, digitally-native brands. And in her role as Hims CMO, Melissa is not only focused on the growth of the brand – connecting people with doctors and healthcare products online – but also blazing new paths in the nearly $40 billion telehealth space. We talked with Melissa about what’s next for Hims, how they reach consumers offline and what it takes to grow leaps and bounds in the world of start-ups.

What’s one thing you’ve learned about leading marketing for a hyper-growth brand?

Both companies [Lyft and Hims] were creating new categories, so it is important to not only educate consumers about the brands themselves but also how the product actually works.



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