H&R Block CMO on Marketing From a Journalist Lens and Making Every Block Better

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Almost two years ago, I interviewed H&R Block CEO Jeff Jones on CMO Moves and he was looking to hire a new CMO. A month later, Vinoo Vijay joined the company as CMO so it was an immense pleasure to meet him and find out more about all the great initiatives he’s been leading since then.

First of all, this conversation is timely with the tax deadline just a few days away amid the most unusual year on record.

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