H&R Block CMO on Marketing From a Journalist Lens and Making Every Block Better

Almost two years ago, I interviewed H&R Block CEO Jeff Jones on CMO Moves and he was looking to hire a new CMO. A month later, Vinoo Vijay joined the company as CMO so it was an immense pleasure to meet him and find out more about all the great initiatives he’s been leading since then.

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nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.