Kohl’s CMO Greg Revelle on The Art, Science And People Of Personalization And Loyalty

Greg Revelle, CMO of Kohl’s, spends two-thirds of his time thinking about Personalization and Loyalty.  But that isn’t to say he’s thinking about it from a purely functional standpoint.  As CMO, Greg is thinking about it from a team, culture and skill perspective.  How do you assemble the right team with the right skills and ensure that you are providing an environment where everyone can bring their best selves?

As Greg notes, “what I need to really push is what capabilities do we need to create for our organization to ensure the long-term success of marketing and Kohl’s products.”