Google’s Justin De Graaf Shares Insights on The New Customer Journey and His Data-led Career

Innate curiosity and the desire to solve needs (of both your brand and the consumer) are paramount to successful marketing, says Justin De Graaf who leads the Research and Insights team at Google. From developing global KPIs for Unilever to defining the role of first-party data for The Coca-Cola Company, Justin’s career is rich with insights. Now at Google, Justin’s team may not lead innovation, but their new views on traditional marketing topics are shaping the future of marketing, one insight at a time.

@heidefaith heide.palermo@adweek.com Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.
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