CMO Reboot Playbooks

Getting Closer to Consumers Through In-House Data With Pepsi's CMO

Greg Lyons shares how Pepsi uses in-house data to build authentic relationships with their customers

By Greg Lyons

April 29, 2021

As part of the CMO Reboot Playbook: Realigning Resources for a Modern Marketing Support Mix, Pepsi CMO Greg Lyons shares how Pepsi uses in-house data to build authentic relationships with their customers.

Greg Lyons

Greg Lyons is the CMO of PepsiCo Beverages North America (PBNA), where he leads the holistic business, brand and consumer agenda across PepsiCo's $22 billion beverage portfolio in the U.S. which includes Pepsi, Mtn Dew, Aquafina, LIFEWTR, bubly, Lipton, Pure Leaf, Brisk, AMP Energy and Starbucks.

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