CMO Reboot Playbooks

Getting Closer to Consumers Through In-House Data With Pepsi’s CMO

Greg Lyons shares how Pepsi uses in-house data to build authentic relationships with their customers

By Greg Lyons

April 29, 2021

As part of the CMO Reboot Playbook: Realigning Resources for a Modern Marketing Support Mix, Pepsi CMO Greg Lyons shares how Pepsi uses in-house data to build authentic relationships with their customers.

Greg Lyons
@GregLyonsPepsi Greg Lyons is the CMO of PepsiCo Beverages North America (PBNA), where he leads the holistic business, brand and consumer agenda across PepsiCo's $22 billion beverage portfolio in the U.S. which includes Pepsi, Mtn Dew, Aquafina, LIFEWTR, bubly, Lipton, Pure Leaf, Brisk, AMP Energy and Starbucks.
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