Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
As part of the CMO Reboot Playbook: Realigning Resources for a Modern Marketing Support Mix, Pepsi CMO Greg Lyons shares how Pepsi uses in-house data to build authentic relationships with their customers.
Check out more plays from top CMOs and brand leaders here.
As marketers, we’re on a journey to make better decisions faster. Over the years, we’ve built a wealth of data. But the challenge is in how to leverage this data with efficiency, accuracy and speed—to get the right message to the right person at the right time.
Previously we were paying multiple vendors for data on our media performance that we were getting twice a year.