HEATHER HOPKINS
Founder, Graze

How Graze Founder Aims to Modernize and Humanize Virtual Dating

A previous version of this article used the company name "GOATdate" which has since been changed to "Graze."

Practically everything that we do has been upended and reimagined due to Covid-19 and no industry has been spared–that includes online dating. Many of the most popular online dating apps have been forced to rethink their offerings, introducing new digital date ideas and building video call options into their platforms. However, video-first dating app Graze–founded by my guest today, Heather Hopkins–has had video calling at its core since its inception in November 2018. Now, less than 3 months into its official launch, the brand’s experiencing exponential growth week after week and Heather's on a mission to give new platform users the best chance of finding someone online that will translate into real, in-person chemistry.

The app launched March 1, 2020 in the App Store and one month later on Google Play.

In this episode, Heather and I discuss the state of the online dating industry, how Graze went from wireframes to app, and how the company has shifted to adapt to the current crisis.