Over the past six weeks, we’ve been releasing episodes of a limited video series called Demystifying Gen Z, produced in partnership with WAYV. Every Monday, hundreds of marketers tuned in for a concise, informative video, capturing a wide range of Gen Zers thoughts on a particular topic. Those topics ranged from content consumption and fashion influencers to brand loyalty, effective advertising, the retail experience and more.
As we wrap-up the year, we wanted to provide a singular place for you to view these videos - so here it is. Check out each of the videos in the series, below:
Episode 1: Where the Next Generation Consumes Content
Episode 2: Do They Like the Retail Experience?
Episode 3: Are They Brand Loyal?
Episode 4: Please, No TV Commercials
Episode 5: Are Influencers Their Main Source of Fashion Inspo?
Episode 6: What do They Look for in a Brand?