Gap CMO On Why Fear Is a Liar

Alegra O’Hare, CMO of Gap, has quite the plethora of career success tips in her back pocket, along with a sommelier license that has a future role to play still.  As one big career stop before Gap, Alegra spent 12 years at Adidas, most recently leading Global Brand Marketing for Adidas Originals.  In that role, she sharpened her toolkit for success and experienced one of her scariest career moments yet – accepting her Brand Genius award in front of famed fashion editor, Anna Wintour.

As we dive deep into Alegra’s new role at Gap, we explore how she approached her first 90 days, how she uncovered the opportunities, what changes she has instituted already and how that has enabled her and her team to produce two blockbuster campaigns within a week of each other – Forward and Denim Now. 



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