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Kathy Parker knows a thing or two about creating memorable experiences.
Aside from it being a central part of her day job as the global president and cmo for Grey Goose Vodka, Patrón Tequila and Agave brands at Bacardi, Parker has a history of creating memorable brand positioning. Her portfolio includes the iconic Dove Real Beauty campaign, known for disrupting the brand category and redefining the definition of beauty itself, and the Guinness ‘Made Of More’ campaign—still in play 12 years after it was created.
As a leader, it’s only fitting that her mentality is to create an environment for her teams to thrive.
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