From Dove to Guinness, Kathy Parker Has A Gift for Creating Timeless Campaigns

The global CMO at Bacardi discusses work on legacy campaigns and moments of personal growth along the way

Kathy Parker knows a thing or two about creating memorable experiences.

Aside from it being a central part of her day job as the global president and cmo for Grey Goose Vodka, Patrón Tequila and Agave brands at Bacardi, Parker has a history of creating memorable brand positioning. Her portfolio includes the iconic Dove Real Beauty campaign, known for disrupting the brand category and redefining the definition of beauty itself, and the Guinness ‘Made Of More’ campaign—still in play 12 years after it was created.

As a leader, it’s only fitting that her mentality is to create an environment for her teams to thrive.



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