Former PR Exec Makes the Earth Her Client as Eco-Activist

Christine Arena takes on climate obstruction fueled by advertising by creating award-winning films

Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in.

While the past few years have challenged many to reflect and reconsider purpose-driven career paths, Christine Arena has been on this journey for her entire 20-year career. Her focus on sustainability and social impact storytelling is making waves in the ad industry and, in short, her work is directly aimed at making the world a better place.

As the latest peer-reviewed research reveals, PR firms play a major role in perpetuating climate obstruction as most fossil fuel environmental advertising contains factual omissions, distortions or greenwashing.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in