Former PR Exec Makes the Earth Her Client as Eco-Activist

Christine Arena takes on climate obstruction fueled by advertising by creating award-winning films

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While the past few years have challenged many to reflect and reconsider purpose-driven career paths, Christine Arena has been on this journey for her entire 20-year career. Her focus on sustainability and social impact storytelling is making waves in the ad industry and, in short, her work is directly aimed at making the world a better place.

As the latest peer-reviewed research reveals, PR firms play a major role in perpetuating climate obstruction as most fossil fuel environmental advertising contains factual omissions, distortions or greenwashing.

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