Former PR Exec Makes the Earth Her Client as Eco-Activist

Christine Arena takes on climate obstruction fueled by advertising by creating award-winning films

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

While the past few years have challenged many to reflect and reconsider purpose-driven career paths, Christine Arena has been on this journey for her entire 20-year career. Her focus on sustainability and social impact storytelling is making waves in the ad industry and, in short, her work is directly aimed at making the world a better place.

As the latest peer-reviewed research reveals, PR firms play a major role in perpetuating climate obstruction as most fossil fuel environmental advertising contains factual omissions, distortions or greenwashing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in