Fernando Machado, Global CMO of Burger King, is an advertising award machine with more than 120 Lions in Cannes (5 Grand Prix), 16 D&AD Yellow Pencils, 1 Grandy and 2 Grand Effies in North America. But as he says, “I don’t get a bonus from ad awards”, so what keeps him motivated and on his continuous hot streak? “Doing something that’s pushing the boundaries. To succeed you need to do something different and take risks.”
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