How Burger King’s Fernando Machado Moves at the Speed of Pop Culture

Fernando Machado, Global CMO of Burger King, is an advertising award machine with more than 120 Lions in Cannes (5 Grand Prix), 16 D&AD Yellow Pencils, 1 Grandy and 2 Grand Effies in North America.  But as he says, “I don’t get a bonus from ad awards”, so what keeps him motivated and on his continuous hot streak?  “Doing something that’s pushing the boundaries. To succeed you need to do something different and take risks.”

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.