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Kicking off the guest-hosted CMO Moves episodes is an incredible duo: Eric Toda, global head of social marketing at Facebook, sits down for a chat with eos Products’ first-ever CMO, Soyoung Kang.
Offering sage career advice at the middle and happiest of her career, Soyoung assures early marketers that her “career path hasn’t been straightforward. There are times you get a lucky or unlucky break, and that’s okay. Your career is like a pinball game where you’re bouncing from thing to thing, and eventually, you will find your way into the end result.”
With a recent session at Social Media Week New York on rethinking the CMO role as the pinnacle of a marketer’s career, Eric and Soyoung reflect on all that is yet to come as they sit in the middle of their professional journeys. Soyoung adds that the ever-evolving state of marketing and how it situates you in a puzzle-solving environment will keep you from ever being bored in your career.
This episode is also available on Spotify, iHeartRadio, and Apple Podcasts.
But the two leaders also shared their sentiments on today’s climate and how other prominent executives using their platforms to speak out and up has brought a level of optimism. Eric Toda acknowledged how it has unified many in the industry through education and empathy. “It has inspired people to not just want to be an award-winning CMO, but also one that enacts change and breaks stereotypes,” notes Eric.
“The more I bring my whole self to the workplace or industry, the more that it helps other people open up,” adds Soyoung. “I realized it’s not just about speaking up to speak up, but to create a more open dialogue within our industry and the workplace.”
Tune in to this very special episode of CMO Moves with Eric Toda and Soyoung Kang on how you can learn just as much from your failures as you can from success, how having an appetite for risk to keep up with fast-paced consumers can reshuffle your campaigns, how having trust from your organization is essential for marketers, and lastly, a full-on masterclass on community building and how speaking the language of the community led eos Products to rename their shaving cream to “Bless Your F#@%ing Cooch” based on a viral TikTok influencer.
Soyoung offers advice for teams looking to move really fast. “If you’re going to be very precious about brand storytelling, social media is not for you. Social media is a community and dialogue: it’s people telling you things as a brand as much as you’re telling them things. If you’re uncomfortable with that, you’re not going to be able to harness the full power of social media as a marketing and branding platform. You need to have a team that is as fast as nimble, agile and into social media—if not more—as you are.”
@killljoyy #stitch with @killljoyy #ad BLESS UR COOCH #coochblessings @eos
