Ex-Snapchat Engineer Shares Latest in Product Drops and Gen Z Ecommerce

At just 19 years old, Drake Rehfeld was part of the research engineering team at Snapchat, working on computer vision and machine learning systems. In 2017, he left Snapchat to become the head of engineering at one of the largest influencer talent agencies, Team 10. That same year, Drake co-founded influencer ecommerce platform Demeanor, which is now a part of NTWRK, specializing in “shoppable shows” with influencers and celebrities.

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