Engineer Turned CMO Explains How Freshly Stands Out In a Crowded Meal Delivery Space

From his early days writing code to building marketing technologies, Mayur Gupta credits his past experience at brands like Kimberly Clark and Spotify for making him the marketer he is today. Now, as the CMO of DTC meal delivery company Freshly, Mayur is applying the brand’s core strengths of culture, data and speed to stay ahead of industry disruption. Read on to see why Mayur decided to take on this role and how marketing is shifting from outputs to outcomes.

@heidefaith Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.