Ellevest CXO on Grit, Intent and Overcoming Unconscious Design Bias

When it comes to designing experiences, Ellevest CXO Melissa Cullens believes “the hardest thing to overcome is your cultural reality.” From starting at a sports marketing agency to going back to school to being hand-picked to join Ellevest, Melissa has cultivated an impressive design career. Most recently, her work for the women-focused digital investment platform has been recognized by the likes of Fast Company, CNBC and Money Magazine. Here, Melissa shares how she got to where she is today and how she uses empathy to connect user behavior and emotion with innovative, modern-day design.

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@heidefaith heide.palermo@adweek.com Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.
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