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As part of the Adweek Sustainability Playbook, Facebook’s Head of Global Business Strategy and Engagement, Arielle Gross Samuels, shares her play on how brands can drive and measure action that fuels economic growth by tapping into cultural and societal needs.
THE CHALLENGE
When it comes to prioritizing and actioning sustainability within an organization, social and environmental impact often come to mind.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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