Why Economic Impact is a Critical Component of Facebook’s Sustainability Plan

Head of Global Business Strategy and Engagement Arielle Gross Samuels shares how brands can drive and measure action that fuels economic growth

Arielle Gross Samuels headshot accompanied by text: SDG 8 DECENT WORK AND ECONOMIC GROWTH. Adweek Sustainability Playbook.

As part of the Adweek Sustainability Playbook, Facebook’s Head of Global Business Strategy and Engagement, Arielle Gross Samuels, shares her play on how brands can drive and measure action that fuels economic growth by tapping into cultural and societal needs.

Noemi Garcia is a creative brand strategist, multicultural marketer, and 2020 Adweek Executive Mentee.