Why Economic Impact is a Critical Component of Facebook's Sustainability Plan

Head of Global Business Strategy and Engagement Arielle Gross Samuels shares how brands can drive and measure action that fuels economic growth

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As part of the Adweek Sustainability Playbook, Facebook’s Head of Global Business Strategy and Engagement, Arielle Gross Samuels, shares her play on how brands can drive and measure action that fuels economic growth by tapping into cultural and societal needs.

THE CHALLENGE

When it comes to prioritizing and actioning sustainability within an organization, social and environmental impact often come to mind. But what about economic impact? Adweek surveyed marketers on the types of efforts currently prioritized within their organizations’ sustainability work.

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