Drunk Elephant Founder Talks Modern Retail Engagement and Expansions

Unable to find a skincare product line free of problematic ingredients, mom of four Tiffany Masterson took matters into her own hands, creating the cult-favorite skincare company Drunk Elephant. This bold, consumer-centric brand has cultivated its social media channels and retail experiences to engage and educate consumers – and it’s paying off. Here, Tiffany takes us into the Drunk Elephant world of pop-ups, recent Asian expansions, and the importance of treating people the way you want to be treated.

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alexa.comeau@adweek.com Alexa Comeau is the programming manager at Adweek, where she works on event curation while dabbling in some writing.