Drunk Elephant Founder Talks Modern Retail Engagement and Expansions

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Unable to find a skincare product line free of problematic ingredients, mom of four Tiffany Masterson took matters into her own hands, creating the cult-favorite skincare company Drunk Elephant. This bold, consumer-centric brand has cultivated its social media channels and retail experiences to engage and educate consumers – and it’s paying off. Here, Tiffany takes us into the Drunk Elephant world of pop-ups, recent Asian expansions, and the importance of treating people the way you want to be treated.

What makes Drunk Elephant a challenger brand?

My philosophy is quite different for a skincare brand.

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