Tips for Success

Demystifying Gen Z: Content Consumption, Brand Loyalty, Shopping Habits and More

By Nick Gardner

December 18, 2019

This year, Gen Z will surpass millennials as the largest generation. They are also on track to be the most diverse, best-educated and a higher-earning generation than their predecessors.

Nick Gardner
Nick is a video producer at Adweek and host of the Gen ZEOs podcast.
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