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As part of the CMO Reboot Playbook: The Elevated Role of Marketing, Pam Kaufman, President of Global Consumer Products for ViacomCBS, shares her play on embracing a new way of thinking to overcome drastically shifting marketplace changes while also meeting customer’s ever-changing expectations.
Check out more plays from top CMOs and brand leaders here.
THE CHALLENGE
CMOs have been finely attuned to the shifting needs of the consumer for a number of years now, but 2020 saw massive consumer shifts happening on a global scale nearly overnight.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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