Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
David Rubin, Head of Audience and Brand at The New York Times (NYT), spends a lot of time thinking about human truths and emotional connections, not just at the NYT, but throughout his whole career. David started his career in politics before commencing his marketing journey at Unilever, where he focused on “turning the mundane into magical”. Leading a number of personal care brands into market leading positions, David says the key was to “focus on an authentic, differentiated story that connected with people more deeply” around what they want, what they need.
Take something as standard as deodorant.