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Dave Edelman, CMO of Aetna, is one of the world’s leading authorities on not just Digital Transformation, but how to do that with agility and scale. After graduating from Harvard Business School, Dave was certain of one thing – he would want to spend his career in the center of science and creativity.
Dave first set out with the Boston Consulting Group to focus on “segment of one marketing,” which allowed him to explore different ways that companies could incorporate customer data into their operations.
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