GE CMO Dara Treseder on Managing Your Personal Brand Like a Start-Up

Loved recording this episode with Dara Treseder, CMO of GE Ventures, super hero mom and dedicated mentor.  As I sat across the table from her, I tried hard to not laugh the whole way through (failure), with her infectious smile, her quick wit, and her engaging stories.  But don’t let this polished charmer fool you, she’s also fierce.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.
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