Danone Global CMO Valérie Hernando Presse on Reimagining Marketing to Reconcile Business and Purpose

Valérie Hernando Presse, Global CMO of Danone, has been on a mission for the past 18 months with Danone’s 2000 global marketers to reimagine marketing.  As the first Global CMO of Danone in a decade, Valérie’s prior role in Strategy and Corporate Affairs (along with some candid family feedback) inspired her to take this course to better connect marketing, business and purpose by putting people in the center of every brand, in particular, manifesto brands.

nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.