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As part of the CMO Reboot Playbook: The Elevated Role of Marketing, Equinox CMO Seth Solomons shares how the high-performance lifestyle company pivoted during the pandemic by constantly communicating with their members while not losing focus on building for the future.
Check out more plays from top CMOs and brand leaders here.
This transcript has been edited by Adweek and may not reflect the video-recording exactly.
THE CHALLENGE
We look at ourselves as category of one. We would never say the three letter “G word.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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