After graduating from Syracuse University and interning at Snapchat and Spotify, Julia Haber knew that there was something about in-person engagement that was missing from many brands. 10 pitch competitions later, Julia founded WAYV, an experiential marketing company that brings retail pop-up shops to college campuses all over the country for brands like Lululemon, AT&T and Rent the Runway. Today on the show, we’re discussing experiential marketing do’s and don’ts, what brands can do to better reach Gen Z and the future of WAYV.
Heard on this Episode:
Adweek: Are there any ways brands can think about the ROI of an experiential event or pop-up shop beyond financials?
“Impressions are the opportunity to see something, but an immersion is the chance to incorporate something emotional, physical and actionable.”