CMOs from Jacksonville Jaguars and Activision Blizzard Esports Talk Blurred Lines Between Athletes, Gamers and Fans

What happens when you bring together two CMOs from live sports and online gaming? A fascinating conversation around the future of sports – both on the ground and online – driven by superfans. As lines continue to blur between professional athletes and expert gamers, the future is all about engaging and empowering fans around the world to be part of the game and even compete with each other.  As Daniel Cherry III calls it: “competitive entertainment.”

nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.
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