CMO of Celebrity Cruises on Getting Back to 'Better Than Normal'

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Peter Giorgi, CMO of Celebrity Cruises, didn’t take his first flight until he was 24 years old, yet this serial travel executive is an avid adventurer who loves to embrace risk. On his first airplane ride since the Covid-19 pandemic hit the U.S, a time stamp moment he calls “one giant Whopper world freak out” (if the world suddenly ran out of Whoppers), he traveled to Lake Placid to celebrate his birthday with a 13-mile hike and giant stack of pancakes.

So what did the cruise CMO and former Airbnb creative exec think of his trip? You’ll have to tune in to find that out as well as why the cruise industry is much better positioned for a comeback than the airlines right now.



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