Gail Tifford, Chief Brand Officer of WW International
Gail Tifford
Chief Brand Officer WW International logo

Why CBO of WW International Gail Tifford Says the World Still Needs Champions

Gail Tifford, Chief Brand Officer of WW International, formerly known as Weight Watchers, has had a very exciting and unusual career! From lawyer to assistant brand manager on Q-Tips (her parents “loved” that move) to leading global brands at Unilever and now Chief Brand Officer of WW – but wait, there's more.

While at Unilever, Gail decided to co-found a major industry initiative called #SeeHer, which has already had a monumental impact on how women are portrayed in media and has catapulted industry-wide reform. Together with Co-founder Shelley Zalis, CEO and Founder of The Female Quotient and support from Megan Smith, who at the time was the Chief Technology Officer under Obama, they worked with the ANA and The Alliance for Family Entertainment to create the Gender Equality Measure (GEM Score) for the industry to continuously track and measure progress.  Today, after fully exceeding their initial goals, they have set new targets for 2020 and #SeeHer is now co-chaired by Marc Pritchard, Chief Brand Officer of P&G and Fiona Carter, Chief Brand Officer of AT&T.

With all this momentum and impact, there is no question why we at Adweek tapped Gail Tifford to be Chairwoman of our new Women Trailblazers Council. Her leadership in media portrayal of women is rivaled by her commitment to helping women excel in their careers. And while Gail has actively taken on the Champion role for so many people and initiatives, she reminds us all about the best career advice she ever heard was from Carla Harris, Vice Chairman at Morgan Stanley. Despite the fact that you are the only person accountable for your career, the vast majority of decisions about your career will be made when you aren’t even in the room. The only way to succeed is to stand out and champion each other along the way.

Tune in to hear Gail’s heart-stopping personal challenge which almost made her pass on the role of Chief Brand Officer of WW International 20 years later. Hear how she’s stayed true to her gut, her three critical career tips and how she is now impacting lives across the globe by empowering everyone to make healthier choices with better food products, technology, accountability, community and support.

Is Gail a superhero? She’ll be the first one to say “absolutely not”. But she does believe “extraordinary things can happen to ordinary people”. In fact, she believes this so strongly, she has already written twelve chapters of her first book, which we’ll be sure to keep pushing her to release sometime soon!