From Wall Street to Fashion to Tech, How The Trade Desk CMO Stays on the Cutting Edge

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From her early days in finance to fashion, to now adtech, Susan Vobejda defines her professional journey so far as a learning career. And with the desire to be on the cutting edge of tech and data-led growth, Susan made the move from CMO of Tory Burch to CMO of The Trade Desk. But even with a firm grasp on data as what she refers to as one of “the most important asset that you have,” Susan stresses the value of creativity for marketers.

“As much as I’m currently working in a company that helps marketers deploy data and technology to grow, I think creative is one of the most important pieces of what we’re doing as marketers because you have to be able to tell your story.

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