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Mary Beth Laughton, EVP of Omni Retail at Sephora, has one of the hottest new roles in the industry geared to reimagine the customer experience across the physical and digital worlds. Her counterpart, who leads brand marketing, thinks about the “What”, whereas Mary Beth thinks about the “Who” and the “How”.
As we walk through the dynamics of this newly created role, Mary Beth shares some cool innovation that she and her team have developed and areas she’s exploring for the future.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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