What an honor to interview the Queen Interviewer of all time, Katie Couric, award-winning journalist, co-founder of Stand Up To Cancer, and Founder of Katie Couric Media. In this unique episode of CMO Moves, we cover a large range of topics that are top of mind for all marketers today, including social unrest, health and wellness, shift in media budgets, rise of social media importance and the power of brands working together.
Katie brings a unique point of view having interviewed global leaders from every industry, both throughout her career and through her latest podcasts and documentaries. In addition to launching Katie Couric Media and writing a book in her spare time, Katie has launched a new podcast with a dear friend and role model for many, Bozoma Saint John. On Back to Biz, Katie and Boz interview leaders, including Airbnb CEO Brian Chesky, GM CEO Mary Barra, actor Judd Apatow and more on pandemic related shifts to business and society.
What is scarily coincidental is the last time I interviewed Boz on CMO Moves just seven months ago, I was sitting in France taking care of my mom, who I recently lost to cancer. Katie’s efforts in founding Stand Up To Cancer is truly remarkable and a great reminder that it’s important for all to not forget to take care of themselves and go get checked routinely. Katie lost her first husband to colon cancer, hence her efforts to bring more advancement. Stand Up To Cancer has raised over $600 million and contributed to six new FDA approved drugs for various cancers.
When Katie is not fighting social injustice, fighting cancer or fighting economic downturn, she’s busy fighting hunger. And today, on the 22nd anniversary of the 1998’s hit family movie The Parent Trap, she brought back the original cast (less Natasha Richardson, sadly) via an Instagram reunion to raise funds for World Central Kitchen’s emergency relief and resiliency programs in the wake of Covid-19.