H&R Block’s Jeff Jones: Legendary Moves from CMO to CEO

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

What an honor it was to chat with Jeff Jones, President and CEO of H&R Block. Jeff was always highly regarded as a legendary CMO from the time he was CMO at Target, but what I found so intriguing and helpful in our conversation was his more recent perspective on what it takes to move from a CMO role into a CEO role.

Jeff is blessed with an ability to categorize concepts in such a way that they simply make perfect sense and are easy to embrace. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in