I had the great pleasure of chatting with Evan Greene, CMO of The Recording Academy, who oversees marketing and brand strategy for one of today’s most relevant music organizations, the Recording Academy, and Music’s Biggest Brand – the GRAMMYs. Many of you know the GRAMMYs as a once-per-year event, but the Recording Academy is vital to the industry year-round, from advocacy on Capitol Hill in support of the rights of music creators and the protection of intellectual property, to serving a membership of fifteen-thousand music creators, to managing a charitable foundation that creates a safety net for music people in need. The GRAMMYs, while the biggest brand in music, and the Academy’s most visible connection to music fans around the world, is, surprisingly, just one of the many amazing components of this multi-faceted, iconic music organization.
When Evan joined the Recording Academy more than fourteen years ago, he became the first person at the organization to ever hold a marketing title. At that time, marketing was one man, an assistant, a legal pad, and a big vision. How did Evan grow this brand into what it is today? We explore his journey in this episode as he shares his trials and triumphs to include: how to turn an experiment called the marketing department into an essential growth engine, how to engage and find alignment with members of a, sometimes, traditional board, and turning them into partners for change, how to create marketing partnerships to reach new heights, how to create amazing, culture-shifting moments and more.
Tune in to hear more on how Evan has tackled his challenges, what inspires him and where you may find him one day…something about the sky and typewriter?