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Chris Bruzzo, CMO of Electronic Arts (EA), has a passion for “Signature Moves.” His career from healthcare marketing to Amazon to Starbucks to EA is already a list of critical career moves, but within those roles, he challenges himself and his team to be constantly on the hunt for a signature move.
What is a signature move? Per Chris, “I think the challenge, especially for marketers, is to take well planned, well-executed marketing strategies and marketing campaigns and deliver them consistently with business results that leverages a moment in culture that really connects emotionally with a group of people.
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