Chipotle CMO Chris Brandt on Celebrating First Downs, Not Just Touchdowns

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Chris Brandt, CMO of Chipotle, is on a mission to help make Chipotle a lifestyle brand versus just a food brand, which means creating emotional connections with consumers who buy into the brand, not just buy it.  Alongside a whole new leadership team at Chipotle, Chris has been hard at work redefining what food could be and underscoring their purpose to cultivate a better world.

How can one do that through food?  Well, first and foremost being committed to having only the freshest ingredients as part of any dish and to tell the stories about sourcing and how employees, especially the ones who make the food, are treated. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in