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Chris Brandt, CMO of Chipotle, is on a mission to help make Chipotle a lifestyle brand versus just a food brand, which means creating emotional connections with consumers who buy into the brand, not just buy it. Alongside a whole new leadership team at Chipotle, Chris has been hard at work redefining what food could be and underscoring their purpose to cultivate a better world.
How can one do that through food? Well, first and foremost being committed to having only the freshest ingredients as part of any dish and to tell the stories about sourcing and how employees, especially the ones who make the food, are treated.