Chipotle CMO Chris Brandt on Celebrating First Downs, Not Just Touchdowns

Chris Brandt, CMO of Chipotle, is on a mission to help make Chipotle a lifestyle brand versus just a food brand, which means creating emotional connections with consumers who buy into the brand, not just buy it.  Alongside a whole new leadership team at Chipotle, Chris has been hard at work redefining what food could be and underscoring their purpose to cultivate a better world.

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nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.